He said: "My priority has always been to make sure we maintain levels of trust between audiences and broadcasters, and protect the standards of broadcasting for which Britain is known worldwide.
"I have listened carefully to the arguments on both sides around product placement, and concluded that it should not be permitted in programmes made for this country. There is a lack of evidence of economic benefits, along with very serious concerns about blurring the boundaries between advertising and editorial.
"Britain is known around the world for the high quality of its broadcasting output. We need to continue to preserve editorial integrity as technology advances.
"I am well aware that a number of commercial broadcasters are facing difficult economic times and I will continue to work with the industry to explore ways we can support them, but my preference is to consider all other avenues before allowing product placement."
Are Channel 4/Endemol on a slipper-y slope? Are they stamping on thin ice? What do you think?
If you think that this represents product placement and want to complain, use this link to Ofcom
C4 obviously have no integrity whatsoever, the product placement is blatantly obvious. How on earth are they getting away with it!
ReplyDeleteWhat product placement? what am i missing?
ReplyDeleteUmm - did you read the first article? 3 hm's on launch nite were sporting shudoo footwear and shudoo appears to have known that - ready to have beautiful snaps up on their webbie. If you look through shudoo's catalogue and then go through some of the footage (joke :p) from the video clips you will see some similarities. Co-incidence? OK you must be more trusting than i am
ReplyDeletei want real housemates not models
ReplyDeletei want the live feed 24/7 not during the night only
i want channel 4 to give us big brother not a fashion show
say what you see